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Kneeling Astronaut

4VR Blog

Innovation in Retail Business

Have you ever imagined yourself entering a store and shopping without leaving your home? "It already exists!", You may say. What if you could have the same feeling as being inside your favorite store, choose any product, and test it through virtual interaction before completing your purchase. That would be awesome, right?

Because of the lockdown, virtual reality has been considered an option to reach consumers and increase online sales. But, for this to become a common practice, companies need to create strategies to attract customers to this new scenario..

The adoption of virtual reality by online retailers can bring lots of benefits, for companies and consumers, such as: allowing better data collection according to consumer behavior, helping to improve decision making when choosing products, and reducing the return rate by optimizing the sales process.

Companies like Walmart and IKEA are already using virtual reality to innovate the customer experience, create countless possibilities, and, consequently, increase the engagement of the target audience.


Hello, my name is Ameli Carrano, and I am a graphic designer for almost 20 years. I am here to share some news and information about Virtual Reality and its countless applications.

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